My copywriting and marketing experience:


Hello and welcome to Playing with Words. I'm Sarah and I love writing copy and conjuring ideas. Since going freelance, I have provided copywriting and marketing services for a range of clients, including:


  • Pottermore from J.K. Rowling - writing a range of articles, features, social media and Pottermore tone of voice and brand copy

  • Puffin Books and the Roald Dahl Estate

  • World Book Day - Lead Copywriter across the annual WBD marketing campaigns

  • Entertainment One - developing tone of voice brand guidelines for several of eOne's biggest brands, including Peppa Pig and PJ Masks

  • Canongate - London Underground campaign and jacket copy for Matt Haig's Evie and the Animals

  • Triumph Lingerie - lead copywriter for the A/W 2019 and S/S 2020 editorial

  • Enid Blyton Entertainment for Hachette Children's: new series blurbs for the iconic The Famous Five, Malory Towers, Secret Seven and St Clare's series'

  • Hachette Children's - new blurbs across Cressida Cowell's epic How to Train Your Dragon series

  • BBC Worldwide

  • Ladybird Books - monthly blog column, writing as #LadybirdMum 

  • Hodder & Stoughton: new blurbs for John Grisham's Theodore Boone series, plus monthly newsletter copy

  • Hodder Children's Books

  • Scholastic and more.


I am a London-based freelance creative copywriter and former copywriter at Penguin Children's, where I wrote marketing copy for some of the most popular authors and illustrators in children's literature today. These include Roald Dahl, Quentin Blake, Eric Carle, Allan Ahlberg, Puffin Classics, Jeff Kinney, Eoin Colfer, Rick Riordan, Cathy Cassidy, Jacqueline Wilson, Meg Rosoff, Nick Hornby and many more.


Additionally, from 2011 I managed Roald Dahl’s marketing, working closely with the Roald Dahl Literary Estate and Quentin Blake's office. I also worked with a range of brand, media and retail partners, including British Airways, The Times, The Sun, Ford Motor Cars, WH Smith and Waterstones to execute high-profile campaigns. For further information please see here.

I have over 15 years' copywriting and marketing experience;  from book blurbs to websites, TV and radio scripts to outdoor advertising campaigns, marketing materials, newsletters, creative concepts, brand strategy, campaign management and blogging.

It’s all about playing with words here.









































Outside of work, I write children's stories, I blog and I'm a mother. My first self-published children's book, The Princess and the Pirate reached No. 2 in 'Best Sellers Children’s Pirate Action and Adventure' on Amazon. The children's clothing company Muddy Puddles ran a blog feature and interview about the book, which is available here.

I blog at MumstheWord and have previously been chosen as Blog of the Day on Mumsnet Bloggers Network. I am a member of the Writers Network for Molly Gunn's @selfishmother blogzine and I volunteer for Contact the Elderly, a charity that supports lonely and isolated elderly people in the local community.


I live in London with my husband, two little boys and more books than we currently have room for.